Most African founders reading this right now are sitting on a unicorn. And they don’t know it. ↳ Not because of lacking customers. ↳ Not because of poor products — of course they have great products. ↳ But because of a conditioning so deep, it has started to feel like common sense. You hear things […]
When it comes to growing your business, which is more important: holding on to your current customers or getting new ones? This is a question many companies in fast-growing industries like SaaS (Software as a Service) often struggle with. While acquiring new customers might seem like the obvious path to growth, it’s important to remember […]