Growth Marketing Lead

Why Gownex exists

Many businesses have valuable products and services but struggle to get enough customers, make sales, or encourage customers to return and recommend them.

Gownex exists to help businesses understand what is holding back their growth and put the right plans into action.

We believe good marketing should do more than keep social media pages active or produce content. It should help a business reach the right people, communicate its value clearly, and make it easier for suitable customers to choose and continue buying from it.

We are building a team that values love, excellence, honesty, responsibility, respect, and continuous learning.

About the role

We are looking for an experienced Growth Marketing Lead who can take ownership of marketing strategy, execution, and performance—both for Gownex and for businesses we work with.

You should be able to understand a business goal, diagnose what is preventing progress, decide what needs to change, and lead the work required to improve results.

This is a hands-on leadership role. We need someone who can think strategically, execute where needed, guide other contributors, and improve performance without depending on constant direction.

What you will own

Marketing strategy: Understand the business, its customers, and its goals; identify priorities and build practical marketing plans.

Customer research and messaging: Understand what customers need, what influences their decisions, what concerns them, and how to communicate an offer clearly.

Visibility and customer acquisition: Choose suitable channels and activities to help the right people discover the business and make relevant enquiries.

Sales improvement: Diagnose why interested prospects may not buy and improve the messages, customer journey, follow-up, and other marketing activities that affect buying decisions.

Customer retention and referrals: Develop ways to maintain customer relationships, encourage repeat purchases, and earn recommendations.

Content and campaigns: Plan, create, coordinate, or improve useful content and campaigns across suitable channels, including websites, search, social media, email, and paid promotion where appropriate.

Measurement and improvement: Track meaningful results, identify what is working or failing, test ideas, and make decisions based on evidence.

Leadership and delivery: Guide team members and external partners, set clear expectations, review the quality of their work, and take responsibility for agreed marketing delivery.

Who we are looking for

You should be able to demonstrate that you can:

Independently plan and execute marketing work tied to clear business goals.

Diagnose marketing and sales-funnel problems and recommend practical solutions.

Understand customer behaviour and choose channels based on the business, audience, and goal—not trends or personal preference.

Create clear messages and quality content that address real customer needs.

Use suitable tools and performance data to assess results and improve decisions.

Lead contributors and external partners while maintaining quality and accountability.

Take initiative, solve problems, and move work forward without constant supervision.

You should have strong, practical marketing skills and credible evidence of applying them. Your experience may include content marketing, search visibility, social media, customer research, CRM, campaign management, analytics, paid advertising, or related areas. You do not need to be an expert in every channel, but you must know how to determine what a business needs and deliver the work within your area of responsibility.

We value demonstrated ability, sound judgement, and quality results over impressive titles, degrees, or years of experience alone.

Why build with Gownex?

You will help shape Gownex’s marketing direction and contribute to solving real commercial challenges for businesses. You will have room to put forward ideas, test practical approaches, learn from results, and take responsibility for meaningful work.

We welcome people with different experiences and perspectives who care about doing useful work, communicating honestly, and improving continuously. Further responsibilities or project leadership opportunities may arise under separately agreed terms as the business and its projects develop; these are not guaranteed.

Compensation

Gownex is an early-stage business and cannot currently pay salaries at market rates. Compensation details will be disclosed during the interview.

Interested?

Apply if you can take ownership of marketing, solve real business problems, and turn clear thinking into high-quality work.

Help businesses connect with the people they serve. Build with Gownex.